Tuesday, October 2, 2012

Do More People Watch Reality Television or Sports?

While this may seem like a bias question, with the Nielson Rating Company the comparison is possible and fair. There maybe slight differences as to the time of day and household dynamics, but as an advertiser, the Nielson rating comes in handy.

How Popular are Reality Tv Shows?

To assess reality Tv shows, we will view the ratings for "Shark Tank" that was streamed on September 29, 2012 on ABC. ABC had a total of about 4.688 million viewers. The rating was 1.3, meaning that about 1.3% of all Tv's that are in households were tuned in to ABC to watch "Shark Tank." The share data for this show is even more specific, showing the data for the amount of people actually using the television and that tuned in to "Shark Tank." The share number was 4. According to the IGN Entertainment  share number is acceptable. It says that even though it is not a wonderful number, it is a show that definitely has a target audience. 

College Football Ratings do not Compare to Reality Tv

Although sports is a very important aspect of being an American, it seems as if not everyone is interested in watching the games, as least not on Tv. The total viewers of the Wisconsin at Nebraska College Football Game on ABC, 4.009 million, were less than that of the Reality Tv shows? As the ratings and shares only differed slightly (ratings/shares, 1.2/4) it seems as if these shows fall in the same category. It may seem inappropriate to say that Sports are just as important as Reality Tv, but it is notable to look at the numbers and see that College Sports are streamed on live Tv just as much as Reality Tv. As an investor of advertisement, I may have to look at different factors to determine which one is really worth the risk.

Does the shows we watch Influence how we use our mobile devices?
This is an interesting topic due to the fact that Tv technology and mobile devices are constantly evolving. These are two competing industries that are beginning to combine in features. The influence is fast growing according to Pew Internet as about 52% of cell phone users have used their device to interact in someway with the Tv. This broad spectrum includes everything between search things on you mobile device that were mentioned on the Tv to interacting with someone through text messages about a show you are simultaneously watching. As these two industries grow and expand it will be interesting to see how they become even more interconnected.We will question how a new rating system will emerge to capture those Tv programs being streamed through mobile devices. In the competition of these two industries we also question which one will emerge as the dominant media outlet.


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