Are you Looking for that Special Someone

eHarmony: One of the Leading Dating Websites

Dating websites have been around for years. Although they consistently hold the public interest, they are not publicized as one of the major social media aspects. They fall in comparison to Facebook and Twitter. One of the current popular dating website is eHarmony. eHarmony was created in 2000 by Dr. Neil Clark, clinical psychologist. It was created to conned singles in the hope of creating a long lasting relationship. About 2 months after eHarmony launched its website, eHarmony matched its first couple that fell in love and got married. As years continued they began to expand receiving a multitude of subscribers and success stories. According to the Top 10 Best Dating Sites, eHarmony ranks number one.

How Does eHarmony Match Me Up with the Perfect Person?

eHarmony created a questionnaire that pinpoints different qualities of a person. Theses questions allude to personal answers so that they can get to know you better. eHarmony believes in 29 key areas that determine the possibilities of a relationship. They question everything from "what you like to during your spare time," to "how to do you feel about financials in marriage."By pinpointing these attributes they believe they can match you with the perfect person. The problem with a questionnaire lies is that a person may reveal what they want others to see and know instead of the real them. It is difficult to differentiate the ideal person you want to be from the actual feelings/actions of yourself. Questions on a questionnaire are very hallow in that they ask "what if" questions that lead to ambiguity. Also I question if there is a re-evaluation with time. If eHarmony begins making matches that are not successful, will they re-evaulete the person in order create better matches.

Is eHarmony Free?

As Facebook and many other social media websites use ads and sponsors as their financial foundation, eHarmony allows you (the customer) to invest in your future. They extend the option of different levels of commitment to love. Although it is free to register, eHarmony requires that the customer pay a monthly fee to use their love services. The more months you pay for in advance, the bigger the savings you receive. The only down fall to this method is what if you find your match with in the first couple months, after you have paid for 6th months. Or what if you find yourself more outgoing, and you meet someone at a park or restaurant, you have now spent money on a service that gives you no guarantee.

Facebook Love vs. Dating Websites

Where to look for love. Dating websites like eHarmony, provide a service to look for a compatible partner. Facebook is a social network that provides connections by personal choice. If you search "Facebook love" in Google, you  will find a multitude of love stories where they 2 people met on Facebook. Facebook is also a free source of connection. However, who longs on to Facebook just for love. Many persons create a Facebook to keep in touch with friends, find old friends, and to connect to different corporations and companies. The odds of you finding love on Facebook are minuscule to those if you subscribe to a dating website. On eHarmony, everyone is there for a reason, to find love. There is no ambiguity as to what the other person expects, as you can have that on Facebook. You may want a relationship while so many on Facebook just want to build friendships. eHarmony is a service that you must pay for, while Facebook is free. Facebook is also a larger social media outlet. They have approximately 800 million people while eHarmony halts at about 20 million users. eHarmony is not the only dating website. There are many others including "Mate1," "Spark Network,"  and "Do you like". 

The final decision is up to you (the customer). Would you sign up for a dating website? Are you currently signed up on a website? Tell me about your experiences!

Do More People Watch Reality Television or Sports?

While this may seem like a bias question, with the Nielson Rating Company the comparison is possible and fair. There maybe slight differences as to the time of day and household dynamics, but as an advertiser, the Nielson rating comes in handy.

How Popular are Reality Tv Shows?

To assess reality Tv shows, we will view the ratings for "Shark Tank" that was streamed on September 29, 2012 on ABC. ABC had a total of about 4.688 million viewers. The rating was 1.3, meaning that about 1.3% of all Tv's that are in households were tuned in to ABC to watch "Shark Tank." The share data for this show is even more specific, showing the data for the amount of people actually using the television and that tuned in to "Shark Tank." The share number was 4. According to the IGN Entertainment  share number is acceptable. It says that even though it is not a wonderful number, it is a show that definitely has a target audience. 

College Football Ratings do not Compare to Reality Tv

Although sports is a very important aspect of being an American, it seems as if not everyone is interested in watching the games, as least not on Tv. The total viewers of the Wisconsin at Nebraska College Football Game on ABC, 4.009 million, were less than that of the Reality Tv shows? As the ratings and shares only differed slightly (ratings/shares, 1.2/4) it seems as if these shows fall in the same category. It may seem inappropriate to say that Sports are just as important as Reality Tv, but it is notable to look at the numbers and see that College Sports are streamed on live Tv just as much as Reality Tv. As an investor of advertisement, I may have to look at different factors to determine which one is really worth the risk.

Does the shows we watch Influence how we use our mobile devices?
This is an interesting topic due to the fact that Tv technology and mobile devices are constantly evolving. These are two competing industries that are beginning to combine in features. The influence is fast growing according to Pew Internet as about 52% of cell phone users have used their device to interact in someway with the Tv. This broad spectrum includes everything between search things on you mobile device that were mentioned on the Tv to interacting with someone through text messages about a show you are simultaneously watching. As these two industries grow and expand it will be interesting to see how they become even more interconnected.We will question how a new rating system will emerge to capture those Tv programs being streamed through mobile devices. In the competition of these two industries we also question which one will emerge as the dominant media outlet.